The Power of Film Markets in Selling Your Indie Film

The life of an independent filmmaker can be challenging, but with the right approach to film markets, your passion project can find success.

For many independent filmmakers, the most significant challenge is getting their films seen by a wider audience. Even with great content, finding buyers and distributors can be a frustrating and time-consuming process.

As an independent filmmaker myself, I have faced these challenges firsthand. However, by leveraging the power of film markets, I was able to get my film in front of the right people and secure distribution.

WHY IT MATTERS: 

Film markets are a crucial tool in the success of independent films. By attending and participating in these events, filmmakers have the opportunity to showcase their work, make connections, and secure deals that can take their films to the next level.

THE BIG PICTURE: 

Film markets are events where filmmakers, distributors, and buyers come together to buy, sell, and showcase films. There are several significant film markets around the world, including the Cannes Film Festival, Sundance Film Festival, and the American Film Market. These events are important for filmmakers because they offer the opportunity to pitch their projects, meet with potential buyers and distributors, and get a sense of the current state of the industry.

ZOOM OUT: 

One example of a film that had success at a film market is the 2019 film "The Farewell." The film premiered at the Sundance Film Festival, where it was acquired by A24 for a reported $6 million. The film went on to be a critical and commercial success, grossing over $17 million worldwide.

ZOOM IN: 

One key factor in the success of "The Farewell" at Sundance was the strong pitch from writer/director Lulu Wang. She effectively communicated her vision for the film and why it was important to her. This convinced A24 to make a significant investment in the project, which paid off in the end.

ACTION ITEMS:

• 👉 Research and identify which film markets would be most beneficial for your film.

• 👉 Prepare a strong pitch for your film that effectively communicates its unique qualities and why it's important to you.

• 👉 Make connections and follow up with potential buyers and distributors after the event.

SEE IT IN PRACTICE:

• "Moonlight" (2016), directed by Barry Jenkins, was acquired for distribution by A24 after premiering at the Telluride Film Festival.

• “Parasite" (2019), directed by Bong Joon-ho, was sold to Neon for distribution in the United States at the Cannes Film Festival.

By attending film markets and leveraging them as a tool for success, independent filmmakers can increase their chances of securing distribution deals and getting their films seen by a wider audience.

💡 How I Can Help

Whenever you’re ready, here are 3 ways for us to work together:

1. Grab time with me for a 1:1 session on pitching investors, producing filmmaking, executive producing, or anything else.

2. Grab my free notion courses and templates for filmmakers on Gumroad.

3. Follow my short-to-feature journey by joining my Patreon community. Every week, I’m sharing insights, documents, and Q&As — a complete behind-the-scenes look. See Scripts, Storyboards, Sales Forecasts, Casting Offers, Budgets, Table Reads, Crew Contracts, and so much more.