Unlocking Revenue Streams: Sales and Distribution Deals for Filmmakers

The key to a successful film business is not just in making a great movie, but also in knowing how to maximize revenue streams through sales and distribution deals.

Many filmmakers focus solely on creating a great film, but often overlook the importance of securing sales and distribution deals. Without these deals, it can be difficult to recoup the investment made in the film and generate a profit.

As a filmmaker, I understand the challenges of not only making a great film, but also ensuring that it reaches its intended audience and generates revenue. That's why sales and distribution deals are a crucial aspect of any film business.

WHY IT MATTERS: 

Securing sales and distribution deals can not only help a filmmaker generate revenue and recoup their investment, but also increase the visibility and reach of their film.

THE BIG PICTURE: 

There are multiple revenue streams that a filmmaker can tap into through sales and distribution deals, including theatrical releases, digital and streaming platforms, DVD and Blu-ray sales, and television licensing. Each of these channels requires a specific approach and strategy to maximize revenue potential.

ZOOM OUT: 

For example, a theatrical release can be a great way to generate buzz and gain exposure for a film, but it also requires significant upfront costs for marketing and distribution. Alternatively, digital and streaming platforms offer a wider reach and lower costs, but may not generate as much revenue per view.

ZOOM IN: 

When negotiating a distribution deal with a streaming platform, it's important to consider factors such as the platform's audience demographics, revenue-sharing models, and promotional opportunities to ensure the best possible deal.

ACTION ITEMS:

• 👉 Research and identify potential sales and distribution channels for your film.

• 👉 Develop a clear distribution strategy and budget for each channel.

• 👉 Negotiate deals that offer the best possible revenue-sharing terms and promotional opportunities.

SEE IT IN PRACTICE:

• "The Big Sick" (2017), directed by Michael Showalter, generated over $56 million at the box office and was distributed by Amazon Studios.

• "Moonlight" (2016), directed by Barry Jenkins, was distributed by A24 and generated over $65 million at the box office.

• "Tangerine" (2015), directed by Sean Baker, was self-distributed by the filmmakers and generated over $700,000 in box office revenue.

💡 How I Can Help

Whenever you’re ready, here are 3 ways for us to work together:

1. Grab time with me for a 1:1 session on pitching investors, producing filmmaking, executive producing, or anything else.

2. Grab my free notion courses and templates for filmmakers on Gumroad.

3. Follow my short-to-feature journey by joining my Patreon community. Every week, I’m sharing insights, documents, and Q&As — a complete behind-the-scenes look. See Scripts, Storyboards, Sales Forecasts, Casting Offers, Budgets, Table Reads, Crew Contracts, and so much more.